Worldwide Employer Branding Facts and Stats in 2011

Worldwide Employer Branding Facts and Stats in 2011 In an era of social media dominance where employer branding continues to develop around the world, HR and marketing departments are now being challenged by executives for control of the Employer Brand strategy. This infographic shows new survey findings from Employer Brand International. This global research study surveyed more than 1,700 organizations worldwide. Key findings of the global study include: 84% of companies believe a clearly defined strategy is the key to achieving employer branding objectives 71% of employees say obtaining an adequate budget is their number 1 challenge in managing an employer brand 59% of companies leverage their career website for communicating the employer brand 55% of employees believe it’s important other people want to work for their employer 44% of companies use social media to enhance their employer brand 18% of marketing departments are responsible for the employer brand strategy Image: Shutterstock